Freight’s got a talent issue. Everyone agrees.
But the go-to solution still seems to be: hire someone new.
The issue is, that rarely fixes anything.
You’re not just filling a role, you’re trying to replace years of knowledge, systems, relationships, and gut instinct.
A junior hire (or even a good mid-level one) doesn’t walk in ready to carry that weight.
And most teams don’t have the time or space to train them up properly.
So pressure builds.
Stuff gets missed.
And before you know it, the whole team’s firefighting.
Hiring’s not wrong. But it’s not enough.
Maybe the question isn’t “who do we hire?”
Perhaps it’s “how do we build capacity without always hiring?”