If tech doesn’t make life easier, what’s the point?
Freight tech moves fast. AI, automation, digital platforms, there’s always something new claiming to “revolutionise” the industry.
The problem? Not all of it actually helps.
- Overcomplicated software – Great on paper, but a nightmare to implement. If your team sticks to spreadsheets, was it worth it?
- One-size-fits-all solutions – Freight isn’t simple. Tech that doesn’t fit your workflow just adds more headaches.
- Flashy AI with no real impact – A slick dashboard means nothing if it doesn’t cut workload or improve decisions.
The best tech isn’t about being the most advanced—it’s about solving real issues without making life harder.
Before adopting anything new, ask:
✅ Does it actually make operations smoother?
✅ Will my team use it?
✅ Does it fit with what we already have?
Tech should work for you, not the other way around.
Ever tried a system that turned out to be more hassle than help?